Submitted by: Craig Harrison

I was visiting a client for the first time, the Union Sanitary District, 40 miles from my office in the San Francisco Bay Area, in an industrial part of Union City, bounded by swampland and factories. But I was far from lost.

– As I exited the freeway onto a major thoroughfare, a giant sign announced we were headed the right direction to this site.

– Another sign signaled a turn onto a side street.

– A third sign, a half-mile later, signaled I was to continue straight on the road I was traveling

– Finally the last sign signaled I’d reached my destination.

Signage As Service

We know time is money. Now we realize signage is service too. Signs speak a language of their own. They tell us where we are, where to go and how to get there. They can comfort or confuse us, lead us or lose us. Yet signs do more than that.

Signs tell us what to buy, what options exist, what is on sale, where to pay and more. Signs are found on billboards, freeways, buildings, websites and many other places. Good signage scores points! Bad signage consigns you to irrelevance. Give your customers confidence through solid signage!

Walk The Line

Hospitals often use colored lines painted on the floor to lead patients and visitors from the information booth to various destinations: Radiology, Lab, Pharmacy, etc. They also use signs with arrows on the wall to direct people to various points.

Help Customers Avoid Becoming “Lost In Place”

Parking structures at movie theatres, airports and malls are evaluated for efficiency by their signage. Their challenge: to help you remember where you parked your car. They do it through use of colors, symbols, mnemonics and other techniques to help you navigate from and back to your car.

Where in the Recoleta is Eva Pern?

Ever gotten lost in a cemetery? Consider La Recoleta, a graveyard that is a city unto itself in Buenos Aries. Without a map, guide or key, how would one ever find relatives and loved ones, including Eva Duarte Pern? There’s a sign at the entrance, but then you’re on your own.

Answer the following questions for yourself:

– What does your signage say about your business?

– What messages do your signs convey to your customers?

– How easily can they find themselves, your products, services and staff?

– What signs are missing? Are there signs that could elucidate processes, instructions, locations, routes or other pertinent information?

– Is your brand or logo reinforced by your signage?

Give your customers confidence to find what they’re looking for, without effort, exertion and frustration. Don’t make them think!

About the Author: Craig Harrison provides sales & service solutions through speaking. For information on keynotes, training, coaching, curriculum for licensing & more, call (888)450-0664, visit

ExpressionsOfExcellence.com

or Email excellence@craigspeaks.com

Source:

isnare.com

Permanent Link:

isnare.com/?aid=188939&ca=Business+Management}

byAlma Abell

Despite the stigma that island people live lax lives, you’re probably a very busy person. You don’t have time to take showers and reapply deodorant every hour. Life on Maui can get muggy, humid, and wet in the summer. You need to make sure that your car doesn’t cause you to sweat or get overheated while you’re driving around.

If your AC isn’t working, you should start looking for auto air conditioning system repair in Maui. It’s much smarter to have a working AC, especially with summer right around the corner. You’re going to need all the comfort that you can get.

How to Get a Quote

Different auto shops charge differently for auto air conditioning system repair. At one shop, you might pay twice as much as you would at another shop. To avoid paying too much just to get your air conditioner working, you should get quotes from a few different mechanics.

Some mechanics prefer not to give out quotes over the phone or on their websites. This is normal, since a lot of mechanics can’t tell exactly what’s wrong with your air conditioner without actually looking at it. Auto air conditioning system repair sometimes requires major maintenance and other times it only requires minor labor.

Don’t be afraid to check auto shops’ websites for discounts, coupons, and specials. A lot of auto shops provide special summer discounts for AC refrigerant testing, coolant replenishing, and other important AC services.

Don’t Wait

It’s only going to get hotter so be sure to get your AC fixed before summer hits. If you’re not sure where to take your car, simply contact us and we’ll be happy to help you with any repairs or AC maintenance that you might need at the lowest prices.

Getting your air conditioner fixed at an affordable price is worth the money because your comfort is going to be really important this summer.